Currently, companies are increasingly looking for strategies to gain customer loyalty and expand their brand in the market, precisely because of the great competition. Therefore, the use of gifts to gain customer loyalty is also increasing.
After all, the work of distributing personalized gifts is a tactic recognized for improving the company’s relationship with the public. Do you want to understand why putting on the agenda the offering of these gifts can be a great alternative for marketing your business?
Continue reading this post!
How to use gifts to build customer loyalty?
The loyal customer is one of the greatest treasures of any company. Ensuring the delight of the consumer, even after he makes his first purchases, is essential for this relationship to grow stronger each day.
However, to make personalized gifts an excellent tool in this process, your company needs to go through some essential steps. Among them is the choice of the gift, which needs to add value to the customer.
Follow our tips to avoid making mistakes at this time:
Create a strategy for working with personalized gifts
As with any action in a company, working with custom items requires the entrepreneur to have a prior strategy. This avoids inconveniences, such as losses from buying too many objects.
This planning involves knowing your audience well , knowing what their references are and how to find a gift that really makes them remember your brand in everyday moments.
The Cutlery Top , for example, serves companies seeking a unique gift ! All CIMO products are customized, with impeccable design and finish to ensure high quality.
Think about how many customers you want to reach.
The truth is that the human being is made up of reasons and emotions. Giving away a gift is something that excites, motivates more purchases and satisfies. Think about the number of customers you intend to retain and then think about the amount of freebies you will acquire.
It is worth remembering that the knives , knives and machetes of CIMO are ideal for you to reach customers who make use of these tools in daily life. Thus, among these activities, it is much easier for your company to be the first to be remembered by the consumer.
After that, you need to create a campaign strategy, in which you will decide what the rules will be for the distribution of gifts. At this time, you can and should let your imagination run wild.
For example, gift the first 100 people who make a purchase within a pre-determined period or gift the first 100 who consume a pre-set amount by the company’s management.
Understand the gift as an investment
As already mentioned, gifts help to reach and retain the company’s target audience . However, in addition, it can still help you turn these people into propagators of the company, as a satisfied customer will always recommend your brand to others.
The more loyal customers, the greater the benefits for your business: they buy more, provide better feedback, spread the brand, among other factors. In other words, a personalized knife can even be part of your marketing strategy.
Therefore, the distribution of gifts has to be seen as an investment. However, it is important to go beyond the gifts for loyalty to actually happen. Quality service is also essential, the gift will be a plus, so that the consumer feels really special!
Why is the quality of the freebie important?
It is essential that your customer has a VIP treatment. When you receive an item of the highest quality, such as knives made of stainless steel or carbon, with an incredibly sophisticated design and non-slip wooden handles, it will automatically feel special.
The barbecue kits are not lacking either. A good barbecue is a tradition in Brazilian life. So, you can’t go wrong! Our kits can be personalized with the name, company logo or customer name .
That kind of exclusivity is what makes your brand stand out from the crowd. In fact, while most companies use gifts that do not add value to the day-to-day or consumer experience, others offer VIP treatment.
Prevent gifts from having the opposite effect
Betting on dull gifts, which do not prove useful for the consumer, makes the loyalty strategy have an effect contrary to what was expected. Rather than enchanting, she can drive her client away.
That’s why our previous tips are so important. Planning, knowing your audience, treating them well and using accessories with CIMO quality is a surefire way to use gifts as a way to delight the clientele.
As Cutelaria CIMO is its own developer and manufacturer of its products, we have incredible discounts for large orders. If you have a business and want to adopt a strategy to gain customer loyalty with freebies , you are in the ideal store.
To check out more content on cutlery and gift tips, be sure to follow our blog. We are always bringing you news and suggestions! Read on and find out what are the best types of steel for cutlery .